To work for over all development of urban and rural children benefiting all sections irrespective of Religion, Caste, Creed, Disability and Sex.

To proactively and directly raise awareness of moral values among children and young adults enrolled in Primary, Secondary, Higher Secondary, Commercial, Industrial, Technical, Physical and all or any other type or kind of educational institutions.

To conduct conferences, seminars, symposium, workshops, study centers, research, field studies, study visits, tours, excursions, exhibitions, debates, cinema, audio-visual programs, artistic performances, cultural activities, sports and games to disseminate and promote value education.

To address poverty and crime by establishing and setting up of Residential/ Non Residential rehabilitation institutions for education, counseling and skill training, with special focus to upgrade the living standards of vulnerable and marginalized group of children.

To liaison with other institutions (government institutions or otherwise) serving children needing care and protection or in conflict with law, so as to optimally channelize people and resources.

To carry out research, assessment, surveys, mapping, collection of data, its compilation and publication and preparation of reports of all types, to measure the standard of children’s moral framework and assist in better policy formation to advance the cause of child rights and responsibilities.

To print and publish user friendly literature, reports, books, articles, media etc. in the area of operation.

To build the capacities of various stakeholders (parents, teachers and institutions working with children) involved/affected in the overall development of children.

To establish, run, manage and administer any institution or school to train persons to be teachers who will impart value education to children and/or students in schools, and other similar institutions.

Plan for and conduct awareness programs against exploitation, injustice and corruption against children, both in the physical and virtual world.